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Florence Ropelewski

Florence Ropelewski
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    “Real Estate is not just a profession for me; it’s a passion deeply ingrained in my family’s history.” For Florence Ropelewski, being a realtor is more than just a transaction; it’s a blend of service to others, business acumen, entrepreneurial spirit, and a love for architecture and interior design.

    Originally from Bordeaux, France, Florence’s roots in real estate trace back to her great-grandmother who embarked on a real estate career in the 1930s. Following in this legacy, Florence’s grandfather, inspired by his mother, became a real estate investor and established the renowned brokerage, ‘Agence Le Deunff,’ in Bordeaux.

    Before diving into real estate, Florence spent a decade as a Marketing and Branding Executive in the Napa and Sonoma wine industry. Her journey led her to fall in love with the Bay Area, ultimately making it her home. After building a stellar reputation and a robust network in the Napa Valley, Florence returned to her real estate roots, obtaining her realtor license and founding L’AGENCE Napa Valley. As the team’s founder and leader, she brings fresh enthusiasm, a clear vision, and an award-winning skill set, coupled with an unwavering work ethic and proven marketing and negotiation expertise.

    Florence stays abreast of the latest real estate statutes and regulations, prioritizing continued education and active involvement in local realtor associations to maintain a sharp understanding of the market. She is affiliated with professional organizations such as the National Association of Realtors (N.A.R.), California Association of Realtors (C.A.R.), NorthBay Association of Realtors (Napa Chapter), and BAREIS, our local MLS. Holding certifications such as First Time Buyer Specialist, Pricing Strategy Advisor, Short Sales and Foreclosure Resource, and Real Estate Investing from N.A.R., Florence is well-equipped to provide expert guidance.

    With a Master of Science in Strategic Marketing with highest honors from INSEEC, a prestigious international business school in Bordeaux, Florence combines academic prowess with practical experience. Married to Richard Ropelewski, a corporate pilot, they are proud parents to two young sons, Adam and Matias. The Ropelewski family is dedicated to giving back to the community through volunteering in the community, sponsoring local organizations, and hosting community events.


    Frequently Asked Questions

    Choosing the right real estate agent in Napa Valley can shape your entire home-selling experience. Florence shares insights on what to look for — from expertise to communication — so you can move forward with confidence.

    Why should I work with a boutique real estate agent instead of a large brokerage?
    Boutique firms offer personalized service, stronger communication, and a deep local focus. You’ll work directly with your agent — not a rotating team — ensuring your home receives individualized attention and strategy.

    How do I know if my agent understands the Napa Valley market?
    Ask for recent sales in neighborhoods like Browns Valley, Alta Heights, and Downtown Napa. A seasoned agent can explain micro-market trends, buyer behavior, and what makes each area unique.

    What questions should I ask before hiring an agent?
    Ask about pricing strategy, staging, communication, and marketing. A great agent should walk you through their process clearly and confidently — ensuring you feel supported from start to finish.

    How much does staging and marketing typically cost?
    Florence’s proprietary Home Branding process is fully customized and often pays for itself — elevating presentation to help homes sell faster and for stronger offers.

    Where can I read more client feedback about Florence?
    You can read verified reviews and testimonials on Zillow to learn how clients describe their experience working with Florence and L’AGENCE Napa Valley.


    Great Experience We did not have an agent and met Florence at an open house for our future home. Fast forward 90 days and we had completed the purchase and moved into our forever home and closed escrow on our previous house. Florence handled all real estate business for both transactions. This was possible because of her savvy, smarts and real estate knowledge. She has a great understanding of market trends, is very responsive and available and was spot on as both a selling and buying agent. The current market can be challenging and she navigated every twist and turn impeccably. She has a great team and we utilized her support crew at every opportunity. Thank you Florence!

    Mike and Rosie Berger

    Florence is an amazing realtor. She is extremely knowledgable and creative. She thinks outside of the box and comes up with creative solutions for bumps that may come up along the way. She is open and honest and really listens to your wants/needs. Her goal is truly to help you find your dream home and it's obvious that she cares about her clients and their happiness. We have maintained a great relationship with her and will definitely use her again in the future. She and her team are professional, organized, responsive and overall a pleasure to work with.

    Katherine Van Treese

    Florence is knowledgeable, honest, very responsive and an expert in real estate and certainly plugged into and the community. I couldn't recommend a better person to have on your side in your adventure in finding your dream home!!

    Robert Dubben

    Florence is amazing to work with! She was recommended by our close friends that had a wonderful experience working with her. As a first time homebuyer Florence was helpful in explaining the home buying process and patient in helping us find the perfect home to fit our needs in a difficult market. Her communication is impeccable; polite, honest and fast. Florence is an expert on the local market and neighborhoods and always steered us in the right direction for what we wanted. She has impeccable taste and is very knowledgeable about construction which helped when looking at homes that needed work. We were lucky to have a longer timeline to allow us to find the perfect spot and we ended up in a home better than we could imagine that was move in ready. I’m happy to recommend Florence to anyone buying (or selling) a home, because she made our dream of owning our own home come true. If we ever decide to sell I know she will be the first person we call. Florence is not just our agent she is a wonderful person we are lucky to call our friend!

    Lisa J. Schmidt

    Florence is the absolute best! When we first started our home journey, Florence made sure to explore every possibility. She presented a lot of different scenarios to make our dreams come true. Throughout the whole process, she was very communicative and responsive. Her support and knowledge made us feel comfortable, even as we were exploring new things as first time home buyers. I definitely recommend L' AGENCE!

    Natalie O'Kelley

    Florence is amazing! She is knowledgeable, thorough, calm, and supportive. The idea of searching for and buying a home was daunting to us, and she instantly made us feel comfortable. She matched our energy and she would provide us with all the facts in order to make the best, most informed decision possible. The process ending feels bittersweet because we are so so excited to be in our new home, but are also going to miss seeing and working with Florence so regularly! We highly recommend working with her!

    Madison Ellis

    I want to express my sincere gratitude for the exceptional services provided by Florence. With professionalism and expertise, she facilitated an off-market house sale in Napa and condo purchase in San Francisco. Florence's proactive communication kept us informed throughout, addressing potential issues promptly. Her ability to anticipate and mitigate challenges played a pivotal role in the success of our transactions. Her tailored approach, deep market knowledge, and adaptability empowered us to make confident decisions aligned with our needs. Florence’s professionalism, transparent communication, attention to detail, and dedication to client success set her apart. I wholeheartedly recommend Florence for her exceptional real estate services. If the need arises, I would undoubtedly work with her again. Her expertise turned our real estate goals into a reality.

    Marissa Huang

    Florence is a wonderful real estate agent! She was just perfect for us. She is very professional and dedicated to serve her clients while being friendly and easy going and reassuring at the same time. She listens well, has great ideas, thinks out of the box; knows all there is to know about real estate. She also has great taste and style, and represents her clients really well and knows a very good licensed contractor, and can help with staging homes too. We were anxious and stressed at the prospect of selling while having to pack with lots of boxes and finding our next out of state home. Florence reassured us not to worry and take our time. She gave us an extensive analysis of the real estate market with comparisons and estimated the value of our home at a higher price than we did. Since we did not feel ready to show our home, she discussed with us to place the house as coming soon first before putting it on the market with no open homes yet during that period. Needless to say, the real estate market has been hot and our home caught the interest of buyers, who offered initially above the asking price then decided to lower their offer, and raised their offer again above the asking price but lower than the initial offer. When we were ready to accept their lower offer still above our asking price, Florence called us and advised we were not aggressive enough given the market and our multi units home being unique, and that if we were willing to take the risk could ask for even more for this cash over. We followed her advice and our home was sold very well at great speed and with almost a 2 months 1/2 free rent back to allow us to finish packing and search for our new home. She also volunteered to help us after the sale if we wanted to sell to the buyers some of the extra appliances, which we had promised to other people, which the buyers wanted to have even though they were not in the contract, which we decided to give to the buyers instead. She also offered to help us during the rental period if there was any problem. She provides great peace of mind, and looks for the best interest in her clients whether they need to sell or buy. I highly recommend Florence!

    Bre

    "If you're like me, you're prone to doing a lot of research when it comes to life's big decisions, like selling your home. So once I knew that I would eventually sell, I researched agents in the Napa Valley area and, ultimately, interviewed 4 very successful and reputable realtors. Everyone more or less promised the same thing, but it was Florence who made the most compelling pitch (note, by the way, not the one who claimed would be able to sell my house for the highest amount) and seemed the most trustworthy. Florence always kept me updated and was always available. We discussed everything from aesthetics to macro economics. And the more I spent time with her, the more I trusted her. So much so that even when an off-market sale fell through, it did not erode one bit of confidence in her. Across the board, she delivered BEYOND my expectations! With Florence at your corner, buyers/sellers of ALL stripes would be fortunate to be represented by her because, and I now know from first hand experience, you will be treated with the same tenacity, enthusiasm, personal attention, and drive to reach your goals whether you're million dollar or the thousand dollar client. Don't miss out on Napa's rising star!"

    Hans M Gonzalez

    "I cannot express enough how impressed I am with her exceptional service and expertise. From start to finish, Florence went above and beyond to ensure a seamless and successful home-buying experience for me. Her dedication, professionalism, and commitment to her clients are truly unparalleled. First and foremost, Florence's knowledge of the local market was remarkable. She had an in-depth understanding of current market trends, pricing dynamics, and the neighborhood I was interested in. Her expertise allowed me to make informed decisions throughout the process, saving us both time and money. Furthermore, her excellent communication skills were truly commendable. She kept us well-informed every step of the way, promptly returning calls, answering emails, and addressing any concerns or questions we had. We felt valued and supported as a client, and their responsiveness and attention to detail ensured that no aspect of the transaction was overlooked."

    Justin and Nadia Kinkade

    "Florence did an absolutely outstanding job in facilitating our finding a home and purchasing it at a fantastic price. She is so very knowledgeable regarding the whole process and understands the market thoroughly. We found the absolute perfect home for us in Napa next to my son, who she also helped. My son and I and our families are so happy we chose Florence Ropelewski to be our realtor. When it comes to negotiating, she is the absolute best. Go with Florence and you too will be a completely happy customer."

    Mark Osredkar

    "Purchasing our first home has been a journey for us as the market was very competitive. Florence and her team have always been highly patiente and professional to guide us towards the best option for our family. The precious advice from Florence allows us to get the house that we love - on Valentine's Day! The whole process was pretty smooth and easy thanks to L'Agence, although it's a complex exercice. Thank you so much!"

    Aline Chene Brisoux

    "We couldn’t be happier or hoped for a better experience with Florence. She exceeded our expectations throughout the entire process and was incredible through every stage of selling our home. She was an advisor, an ally, and truly helped us navigate what’s becoming a difficult time to sell a home. We felt like we were constantly ahead of the curve at every step, which was entirely due to Florence’s thoroughness and dedication, she was so determined, and her tenacity didn’t waver. We always knew she had our best interest at heart. We highly recommend her for your real estate needs, she will not let you down and you will be in the most capable hands. Robert Smith & Stephanie Hooks"

    Stephanie Hooks

    Florence was amazing to work with. As first time homebuyers, we felt confident in her guidance and knowledge in real estate, local trends, history, and home/neighborhood potential. She was available at all hours of the day and made the home-buying process less daunting. While it can be stressful, she manages to bring positive energy and makes the process special and unique to each client. You can tell she genuinely wants to find the right fit. Florence truly went above and beyond for us (not to mention was available at all hours) and we would HIGHLY recommend working with her.

    Julia

    I met Florence at an open house in my neighborhood several years before I was ready to sell. I stayed in touch with her via email and she kept me updated on property values and sales in my area. When the time came for me to sell, I contacted her and explained that I had a resale "flipper" company interested in buying my house , and a private party, and I did not want the hassle of hiring and having repairs done on my own. She openly discussed the pros and cons with me and presented her plan for the sale of my property. Her plan and support made so much sense that I signed with her and she handled all the hiring and monitored all the repairs and updates. I had already moved out of the area. Her expertise at marketing my property made for a quick and profitable sale. She talked me through all the offers made and helped me understand the strength and weaknesses.I would definitely work with her again. She made the process stress free for me.

    Bradley

    Florence did a wonderful job working with us as we purchased a home near downtown Napa! We would recommend her to any member of our family and look to work with her again in the future. She had great insights of the neighborhoods in Napa and provided excellent guidance. Her advice was always on point and appreciated. She is a great listener and valued our opinions and input into our ideal property. We worked with Florence over the course of several months and she was very patient with us. When it came to negotiating, she provided excellent guidance and helped us close the deal.

    Ben Clark

    Florence did an amazing job helping us purchase our first house. The home buying process is intimidating and Florence made it easy for us. From our first meeting, she listened to what we were looking for and within a week found us four properties to look at that all met our desires. She is incredibly knowledgeable of the Napa neighborhoods and was extremely reachable. She was always available by text or email, day or night and made herself available for meetings after hours so we did not have to sacrifice our schedules. She was a joy to work with.

    Nick Jensen

    Florence and her team helped my wife and I purchase our 1st family home. Since this was our first real estate transaction we had a lot of questions about understanding the process. Florence & her associate, Joedy, made it easy. You will be hard pressed to find another realtor team in the Napa County who will make you feel as comfortable as they did. Their communication was always professional and timely. My wife and I would recommend Florence and her team to anyone.

    Brian Tippin

    Florence is the best real estate agent for the Napa Valley and beyond! I began looking in 2020, and was surprisingly picky and had numerous life changes and starts and stops. Florence was always available to me, and ready to help me find the perfect place in a way I don't think any other realtor would. In 2022, I walked through a home, had a good feel for it, but almost felt like there would be no chance in this crazy market. I asked Florence if we could give it a shot, and she coached me through the entire process, along with her fabulously reliable recommended mortgage lender. As a single mom at the time purchasing the home myself, it was a gamble but she and my lender worked together to provide the best offer possible, and it was accepted! I am so grateful to own my own place in Napa just 1.5 miles from downtown. I feel very lucky, and would highly recommend using Florence and her team as your real estate team for buying or selling. I know that I will!

    Whitney Hahn

    Florence is everything you could want in a realtor. She is professional, courteous, a expert negotiator, and strategic. It was her expert skills in strategic negotiations that helped us secure a home purchase which had five offers. She is Napa’s #1 realtor for a reason! Thank you Florence!

    Nehah

    Florence Ropelewski is a top notch agent and is wonderful to work with throughout the home buying and selling process. My partner and I bought a home together and it was his first home buying experience but Florence made the process a breeze. Very professional, knowledgeable, and was always available to answer our questions. She explained everything in a way that was easy to understand from making the offer to closing. Florence was also able to successfully sell my current home after only 5 days on the market! A joy to work with and highly recommended!

    Katherine Ann Hettinger

    Florence absolutely exceeded my expectations of what value a realtor could bring to my home buying process. As a first time buyer, it was important to me to be able to trust the person helping me find and purchase a home and Florence lived up to this 100%. From my first meeting with her, she truly listened to what I was looking for and offered valuable insights as to what was available in the market and where I could find a match. Once I did put an offer in, her and her team were dedicated to making it happen. Even with an an unexpected emergency trip out of the country, I never felt alone when finalizing the purchase. I will recommend Florence to any family + friends I know moving in the Napa area!

    Megan

    I will spare you our saga of moving to Napa from Southern California during a pandemic. Suffice to say, the market is impossibly competitive, lots of virtual tours, and we made multiple offers on houses before we finally got one. And it's a dream. All thanks to Florence and her tenacity, professionalism, and expert guidance throughout the entire process. With us effectively shopping for a house online, she became our eyes and ears in Napa, steering us away from risky homes and toward homes she thought we'd like. The world as it is presently, the level of service that Florence provides to her clients is remarkable, if not essential. We actually met Florence as the agent of the first home we toured (pre-pandemic). On meeting a few other agents that day, we were almost hesitant to give them our contact info because we really liked Florence from the start. She was very patient and measured. She listens intently and remembers everything regarding your must-haves, big concerns, deal breakers, and dream scenarios. By the time we got on our flight home, she had already created a custom portal for us that perfectly matched our home hunting criteria and we were getting regular email updates about new homes and properties coming soon. In addition to the virtual tours, Florence really delivers above and beyond any reasonable expectation of a buying agent, and never even hints at being put out by any of it. Videos of neighborhoods to gauge noise levels, honest feedback after seeing homes in person about questionable condition or potential risks. Florence will walk around a house (impeccably dressed) and climb fences, prod wood siding to check for rot, look under decks, tell you how the house smells, if there are kids, smokers, barking dogs, road noise, everything. She is equally thorough with the mountain of documentation that accompanies the home buying process, and even more patient as she explains it all to you. She provides constant communication, and we never had the feeling that we might miss an opportunity for lack of availability. All of this was vital for us trying to navigate buying a home from 400 miles away, not to mention her expert grasp of Docusign to help move contracts along quickly. Ultimately, we got a tip from a local friend that there was an estate sale in a great neighborhood and the home might be coming on the market, so we texted Florence the address. Less than an hour later we received a Facetime call from her standing in the driveway and speaking with the sellers, who were happy to give us a virtual tour on the spot. She was in touch with the selling agent that evening, we had an offer submitted the next day, and were in contract by the weekend. A thousand compliments will never properly convey how incredible Florence is as an agent. Never too busy for you, although perpetually swamped, and remembers the tiniest details that make such an impact in the buying experience. This includes my wife mentioning that she has always lived in a house with a fig tree, which our new home did not have. Florence handed us the keys and we walked in to find a beautifully wrapped fig tree as our first house warming gift. We truly cannot recommend her highly enough.

    Fred & Betty
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